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EVENFLO NAMES WAYNE W. ROBINSON CEO

VANDALIA, Ohio, July 25, 2001 -- Evenflo Company, Inc. today announced that it has named Wayne W. Robinson CEO. A veteran of Boston Consulting Group and General Electric, Mr. Robinson brings to the company extensive expertise in manufacturing operations and product supply.

Mr. Robinson succeeds Richard W. Frank, who has decided to step aside from his responsibilities after a three-year tenure as CEO. Mr. Frank indicated to the Board of Directors that he wished to move on because the nature of the CEO job at Evenflo has evolved over the past three years from a strong emphasis on new products, sales and customer service, areas in which he has broad expertise, to one of operating and supply chain efficiencies. Under Mr. Frank's leadership, the company introduced an array of innovative new products, increased sales, achieved best in class levels of customer service and created highly effective category and customer business teams.

Mr. Robinson joins Evenflo from United Fixtures Company, a privately held concern based in Niles, Michigan of which he has been CEO since 1998. United Fixtures is substantially owned by the partners of Kohlberg Kravis Roberts & Co. (KKR), which owns a majority of Evenflo.

Michael Tokarz, a Director of the Company and a KKR executive stated: "We are very appreciative of all that Rick has done to build Evenflo and position the company for future success; we wish him the best in his future leadership roles and business endeavors. We are very fortunate to have a manager with Wayne Robinson's experience and skills to build on what Rick Frank and his team have accomplished. As private investors in United Fixtures, my partners and I have had the opportunity to work with Wayne directly for the past three years. We know what he can do and have every confidence in his capabilities."

Mr. Frank stated: "I think this is the right time for me to transition as Evenflo currently has a lot going for it as reflected in 'best in class' customer service levels, the large pipeline of innovative new products, and strength of the Company's category and customer business teams. I have no doubt that Evenflo is on track to become a world-leading baby products company."

Mr. Robinson commented, "Evenflo has world-class brands and world-class potential. To fulfill that potential, we will be working very hard to achieve equally world-class quality and efficiency across our operations and supply chain. I am excited about this opportunity and about delivering the kinds of performance I know this company is capable of."

Edwin Artzt, former Chairman and CEO of Procter & Gamble and a director of Evenflo, said, "We will miss Rick's energy and enthusiasm and wish him well. I join in welcoming Wayne Robinson to the Company. His proven track record and strong operating skills will be of great benefit to Evenflo."

Mr. Robinson will remain Chairman of United Fixtures. He is also a director of Walter Industries, a $2 billion company of diversified holdings. Prior to joining United Fixtures, Mr. Robinson was President and CEO of Allied Foods, Inc., a privately-held pet food manufacturer, from 1996 to 1998. From 1994-1996 he was General Manager, Manufacturing, in GE's Power Delivery division. Mr. Robinson, 41, is married and has two sons.

Evenflo is one of the world's most recognized innovators and marketers of infant and juvenile products. Headquartered in Vandalia, Ohio, its lines include car seats, strollers, baby bottles, infant soft and frame carriers, pacifiers, gates, high chairs, activity centers, swings, and cribs.


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CONTACT:

Brian Bloom
Media
(216) 348-8520

Daryle A. Lovett
Sr. Executive VP Finance & CFO
(937) 415-3205

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